LG Electronics (LG) is a worldwide technology leader in mobile communications, specializing in all UMTS (WCDMA), CDMA and GSM handsets. With a full range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. LG will continue to build on the success of its Black Label series, the premium handset brand featuring LG Chocolate and LG Shine. Another premium handset, PRADA Phone by LG, is the world’s first full touch screen phone. It was created through a partnership between LG and Italian fashion house PRADA.LG will also build a foundation for future growth through its WCDMA and HSDPA expertise while focusing on providing 3G phones to major carriers. The company’s LG-KU250 handset, a sleek and slim 3G mobile phone, was selected in 2007 for the GSM Association’s “3G for All” campaign by a consortium of the twelve largest mobile operators.
To enhance profitability, LG will achieve operational excellence by focusing on a global platform strategy, which is an effective way to maximize profits with fewer models. The company’s 2007 shipment goal is 78 million units, which is a 21 percent increase from 2006.
